Monday, March 05, 2007

Tracking Website Statistics

If you own a website, it's always nice to know how many users are visiting and where from. A free tool that I have been using for about 3 months now is Google Analytics. This website statistics tracking tool is full of great features and has a great layout. Your dashboard is broken down into:

  • Executive Summary shows 4 graphics which are
    • A line graph that shows page views vs. number of visits
    • A pie chart showing new vs return users
    • A world map that shows which geographic area users are coming from
    • A referral pie chart showing which sites are users linking from to your site
  • Conversion Summary
    • Shows percentage statistics for your site, showing you how your site is doing in comparison to the previous date period.
  • Marketing Summary shows you
    • what sites are referring your sites the most
    • what key words are generating leads to your site
  • Content Summary
    • report shows whether site entrances, bounce rates, exits, and page views have increased or decreased from a previous date range
  • Site Overlay
    • Visually shows you visually your site and which links people follow the most on your site




There are other more detailed reports that allow you to drill down even more into your site stats. If you purchase adWords from Google to promote your products, you can track
  • which keywords drive the most traffic to your site
  • ranking of your adWords in results
If you would like to try use service visit http://www.google.com/analytics

1 comment:

Disrupted Developer said...

This sounds really good. I currently use the free awstats package for my site. It's light-weight and runs on my server. It parses the IIS log files to compile its stats. How granular is the Google stats? I'll have to check it out to see if it gives all the info awstats gives.

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